PARTS: Market Penetration of Advanced Driver Assistance Systems (ADAS)

The Partnership for Analytics Research in Traffic Safety (PARTS) has released an updated report on the market penetration rates of advanced driver assistance systems (ADAS) present in passenger vehicles, building on its 2021 report.

This report shows that 10 out of 14 ADAS features had surpassed 50% market penetration by 2023, with five exceeding 90% penetration. In the 2021 report, none had exceeded 75%. It also indicates that forward collision warning, automatic emergency braking (AEB), lane departure warning, pedestrian AEB, and pedestrian detection warning have achieved the highest levels of market penetration, ranging from 91% to 94%, in the U.S.

Lane departure warning, lane keeping assistance, automatic high beam, blind spot warning, adaptive cruise control, and lane centering assistance have also demonstrated significant market penetration, each exceeding 50%.

These findings were based on data from approximately 98 million passenger vehicles sold in the U.S., covering 168 different models from model years 2015–2023 produced by nine automobile manufacturers. These data represent more than double the number of passenger vehicles sold and an increase of 75 models from the previous report in 2021.

The automakers who provided vehicle data were Ford, General Motors, Honda, Hyundai, Mazda, Mitsubishi Motors, Stellantis, Subaru, and Toyota. These partners collectively account for approximately 80% of the U.S. passenger vehicle market. This report underscores the rapid adoption and integration of ADAS features, highlighting a significant shift towards enhanced vehicle safety.