This information sheet provides a detailed description of the Health Information Persuasion Exploration (HIPE™) Framework and describes its application in two use cases —Black/Haitian Community in Miami-Dade County, Florida, and migrant agricultural communities in Central Valley, California.
Health Information Persuasion Exploration (HIPE) Framework and Lab
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HIPE combines the power of social listening with health communication science. The Lab leverages machine learning and automated techniques combined with expert analysis to identify trends emerging on social media that have the potential to impact personal decisions and public safety.